Live TV Dominated in 2015 According to Nielsen Report


Throughout 2015, a lot of speculation began circulating around the television industry and how consumers were watching their favorite TV programs. Through all this buzz, the biggest question was whether people were going to continue paying their cable subscriptions or if subscribers would ultimately cut the cord and stream their shows online. The new  cord cutting phenomenon was prevalent during the year, with streaming devices becoming more popular than ever; however, according to Nielsen’s recent fourth-quarter 2015 Local Watch Report, live television was still the most popular way that customers were consuming their entertainment during the 2015 year.

Nielsen is a global performance management company that studies consumers and provides information on the trends that people are following. According to the article, which you can read here, the 2015 Nielsen report looked at viewing habits in local TV, subscription video on demand services (SVOD), smart TVs and mobile devices. It found that adults between the ages of 25 and 54 watch over three hours of live TV a day, consume 30 plus minutes of time-shifted TV and spend more than seven minutes watching on multimedia.

With all of this in mind, we are happy to say that Slingbox users have the best of both worlds! You still have your cable subscription but with our device, you no longer have to be tied down to your living room to watch the content you love. Slingbox “slings” your cable or satellite TV content to any mobile device including smartphones, tablets and laptops. You can also access and asses your recorded DVR content, which means you can stop planning your schedule according to the TV guide.

As far as 2016 is concerned, we are unsure how live TV will compare to the streaming trend – but we like to think that a majority of TV-lovers will continue to see the benefits of having a cable subscription!

Will you be using Slingbox to watch TV in 2016?

This entry was posted in Company.

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